Naranja Journal
Blog
What we have learned building and running small business websites. Written for the person paying for one, not for other developers.
5 posts 3 topics Updated August 19th, 2026
5 posts Newest first
-
Websites
What a small business website actually costs
Where the money goes on a custom build, why hourly billing hides it, and what a fixed price has to cover to be honest.
-
Websites
Page builders are a subscription you did not agree to
Elementor and Divi feel free until the license lapses and half your pages stop rendering. What a hand-built theme avoids.
-
Marketing
Set up tracking before you need it, not after
The most expensive moment in a small business website is the day the owner starts advertising and finds nothing was measured.
-
Marketing
Your Google Business Profile matters more than your homepage
For a local trade, the map listing brings in more calls than the website does. It is free and takes twenty minutes.
-
Running a Site
What we check on every site, every month
DNS, domain expiry, email deliverability, broken links, and the PHP error log. The things that fail quietly.
Nothing matches that. Try a different word or clear the filter.