Google and Meta ads
Ads that bring in actual customers
We get you running on Google and Meta, then manage it every month for a flat fee. You pay the platforms directly and the accounts stay yours.
Sound familiar
Most small businesses have tried ads once
- You boosted a few posts, saw nothing, and stopped.
- An agency ran your ads and you never understood what you got for the money.
- Your competitors are at the top of the search results and you are not.
- You have a website that works and nobody is arriving at it.
Ads are not magic and they are not a scam. They are a machine with a few settings that matter enormously and a great many that do not, and almost nobody sets up the ones that matter.
Two platforms
Catch the demand, or create it
One flat monthly fee covers the setup and the management. Start with one channel. Add the second when the first is paying for itself.
Search intent
Google Ads
For demand that already exists. Somebody types what you sell and you are there. This is usually where a small business should start.
- Account built from scratch, or rebuilt if you have one
- Keyword research and the negative list that saves you money
- Ad copy written and tested against itself
- Conversion tracking that counts calls and form fills
- Budget pacing so the month does not run out in week two
- Search terms reviewed and pruned every month
Best for trades, services, and anything people search for by name.
Demand you create
Meta Ads
Facebook and Instagram, for the customers who did not know to look for you. Cheaper attention than search, and it takes better creative to work.
- Pixel and Conversions API installed and verified
- Audiences built from your customers and your site traffic
- Ad creative produced from what you already have
- Several angles tested rather than one ad left running
- Retargeting for people who visited and did not act
- Lead forms or website traffic, whichever converts better for you
Best for local brands, ecommerce, and anything that looks good in a photo.
Your ad spend is separate and goes straight to Google and Meta on your own card. We never mark it up and we never hold it.
How it works
Set up once, managed every month
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1
We look before we quote
Your website, your existing accounts if you have them, and what a customer is worth to you. That last number decides whether ads make sense at all, and we will say so if they do not.
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2
We build and launch
Tracking goes in first, then the account. Most of the first month is spent learning what your traffic actually does, which is why nobody honest promises results in week one.
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3
We manage it every month
Budget, bids, audiences, and new creative. You get a monthly report in plain language: what was spent, what came in, and what we changed.
Need more than this
The full media buying practice is next door
What is on this page is the version a small business needs: one or two channels, run properly, for a flat fee. Bigger programs are a different job. Multi-channel campaigns, TikTok and YouTube, creative production at volume, feed and ecommerce work, and reporting built for a marketing team rather than an owner.
That is our sister company. Same people, same building, a longer menu.
Questions
The things everybody asks
Is the ad spend included in the fee?
No. You pay Google and Meta directly on your own card, and you keep the accounts if we part ways. Our fee covers the work. Any agency that puts your spend on its own card is holding something you should own.
How much should I spend on ads?
Enough for the platform to learn, which for most local businesses means somewhere north of a thousand dollars a month on a single channel. Below that the data is too thin to optimize and you are paying us to guess. We would rather tell you to wait.
How long before it works?
Google Ads can produce leads in the first two weeks, though the first month is mostly calibration. Meta usually takes longer because the creative has to find its audience. Judge either one at ninety days, not at thirty.
Do I have to run both?
No, and most clients should not start with both. One channel done properly beats two done thinly on the same budget.
Do you have to have built my website?
No. We do need to be able to put tracking on it, and we need it to be worth sending paid traffic to. If it is not, we will tell you that before you spend anything, and fixing the site is usually the cheaper problem to solve first.
Am I locked into a contract?
Month to month after the first ninety days. The first ninety exist because leaving before then means paying for the setup and none of the benefit.
Who is actually running my account?
We are, from the United States. Media buying is what Arrick Media Group does all week; Naranja is how a smaller business gets access to it without an agency retainer.
Get a quote
Tell us what you sell
We will look at your site and your market, then come back with a monthly figure and an honest view on whether ads are the right spend for you right now.
No call required. If you would rather talk it through, say so in the message and we will arrange one.